Captivate Mobile Platform
Built originally to meet the needs of m.mywaves.com, the mywaves platform is now available as a hosted solution for our content, handset, and carrier partners. The platform is the first cloud computing based mobile media platform in the market that offers end to end capabilities for our partners from transcoding, storage, delivery, personalization, and monetization.
Content Managment
Content can be uploaded to the system via web browser, FTP, or RSS. Today, the platform manages over 1 Million clips and integrates metadata directly with the search engine for easy discovery. Content can be organized and visualized through tags, attributes, genres in addition to most watched, newest, most popular.
Delivery
Adaptive bit rate streaming and downloads are deeply integrated into the delivery system allowing for the optimal viewing experience by device and network conditions.
Recomendations
Captivate is a break through recommendations engine that can deliver up to 50% improvements in user engagement through proprietary algorithms that truly enrich the end user experience.
Personalization
The platform brings many of the features commonly found on web video portals such as favorites, sharing with friends, sharing on social networks, ratings, profiles, and viewing history to mobile devices in a compelling, easy-to-use fashion.
Monetization
The platform includes ad serving capabilities and mobile e-commerce capabilities. Advertisements can be targeted based on carrier, handset, location, time of day and user-provided attributes as well as integrate with 3rd party advertising networks. Our billing system offers both a la carte and subscription products. Subscriptions can be offered as a one-time or recurring charge and all transactions are credit-card based.
Platform Scalability
- Over 5 million monthly users
- 2,000 concurrent streams
- 1.5 million clips
- Over 1.3 Billion ads served